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Episode 23 – A Tactical Approach to Business Development — with Guest Duncan MacPherson



Business development may sound imposing and intimidating, but it is so important to continually develop to be efficient, sustainable and open to growth. 

In this episode, Brad Swineheart is joined by Duncan MacPherson, CEO of Pareto Systems, author, coach, and keynote speaker on practice management to discuss some tactical ways to approach your current client base. 

In this episode, you will learn:

  • How the last 16 months have seen the segmentation of advisors into three distinct groups—and what those groups are
  • Why being busy as an advisor doesn’t necessarily mean you’re being productive
  • How to become an elite advisor
  • The four key components of a typical interaction between a financial professional and the client
  • And more!

Tune in to learn more about how advisors can seize the development opportunity to re-introduce yourself to existing clients!

Resources: White Glove | Brad Swineheart | Duncan MacPherson | Pareto Systems


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