Are you still cold calling your prospects? What if you discovered a way to have them calling you…
In this episode, Brad Swineheart speaks with Seth Greene, bestselling author and co-host of The SharkPreneur Podcast. Seth shares his remarkable career journey from starting out with cold calling cold prospects to working with multi-million dollar accounts.
How he went from smiling and dialing cold calls to a hundred million dollar account
How his process has changed since he first started in the business
Next steps for his business to keep a lasting impression on his clients
Seth Greene: Seth Greene is the world’s #1 trusted authority on cutting edge direct response marketing, a best-selling author, the only 3x Marketer of The Year Nominee, co-host of The SharkPreneur Podcast, and the founder of Market Domination LLC.
Are you on the fence about starting your own podcast?
In this episode, Brad Swineheart speaks with Matt Halloran, partner and chief relationship officer at ProudMouth and host of Be Your Own Loud, and the Top Advisor Marketing Podcast. Matt shares his expertise in podcasting including what it means to have a successful podcast, and why you should jump at the opportunity to start your own podcast.
The importance of podcasting for advisors
Why it’s important to understand the perfect podcast formula
How to develop a relationship with your audience using your podcast
Matt started in the financial services industry as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list. Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence.
Effective marketing can take an advisor’s practice to new levels—but what does that look like with the many redefined styles of marketing?
In this episode, Brad Swineheart is joined by Rebecca Hourihan AIF®, chief marketing officer at 401(k) Marketing to discuss how advisors can invest their time into their digital reputation without losing sight of the importance of nurturing their relationships.
You will learn:
Why advisors should start by identifying three business goals and create a marketing strategy around those goals
What advisors should invest in for new business growth opportunities in a hybrid environment
The first step to take in marketing to your target audience