Category Archives: Marketing

38. Leading Clients to an Optimal Retirement With Joe Elsasser CFP®

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Necessity is the mother of invention, and as a financial advisor, it helps to develop the strongest retirement strategies for your clients.

In this episode, Brad Swineheart speaks with Joe Elsasser, CFP® founder and president at Covisum®, LLC. Joe shares his thoughts about crafting optimal decisions for Social Security benefits and taxes, and the conversion of assets to guarantee income.

Joe discusses: 

  • Why Social Security is a big part of ongoing client education
  • How to plan for retirement with tax uncertainty
  • How advisors can calm unwarranted alarm from clients
  • And more

Resources: 

Connect With Joe Elsasser CFP®:

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About Our Guest:

Joe Elsasser CFP®, developed Social Security Timing® in 2010 because, as a practicing financial advisor, he couldn’t find a Social Security tool that would help his clients make the best decision about when to elect their benefits. Inspired by the success of Social Security Timing, Joe founded Covisum®, a financial tech company focused on creating a shared vision throughout the financial planning process.

37. The Four Stages of Life Transition With Ross Marino

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Your emotions are what drive most of the decisions you make in your life. And the more dramatic the change, the stronger your emotions will be.

In this episode, Brad Swineheart speaks with Ross Marino CFP®, CPFA, CeFT®, founder of Transitus Wealth Partners, about some personal disruptions that led him to writing a book called “Shaping Change”. Ross and Brad also discuss how to manage your client relationships when your clients are in the midst of a life transition.

Ross discusses:

  • What led him to write the book called “Shaping Change”
  • How to address uncertainty in someone’s life and get them back into financial planning
  • The four stages of transition––and how he walks clients or prospects through each stage
  • And more

Resources: 

Connect With Ross Marino:

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About Our Guest:

Ross Marino: Do you remember any gifts from your 15th birthday? Ross Marino does. Ross received a copy of Money magazine, and it shaped his life. A subscription to Psychology Today soon followed. From an early age, he was fascinated with how people think and what they do with money. Ross grew up outside of Cleveland, OH, then headed to Stetson University in Florida, where he wrestled. His career as a financial advisor began in 1988, and he has been helping people ever since.

36. When Life Punches You in the Face, Fight Back With Erik Allen

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Some financial advisors quit their business because it can be a grind and feel like it is a constant punch in the face. 

But, are you going to be someone who stands up and fights back?

In this episode, Brad Swineheart speaks with Erik Allen, host of “Top Rated MMA” and “The Erik Allen Show.” Erik shares how he overcame addiction, bankruptcy, and other challenges to turn his life around to become a successful entrepreneur.

Erik discusses: 

  • His childhood living in a cold garage––and going down the path of destruction
  • The moment he decided to turn his whole life around
  • How to remain focused on your end goal
  • How surrounding himself with partners has helped change his life
  • And more

Resources: 

Connect With Erik Allen:

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About Our Guest:

Erik Allen is truly a man of integrity, work ethic, and an overcomer. Despite being raised in a broken home, battling addiction, being jailed at 18, and filing for bankruptcy at 21, Erik managed to turn everything around. He is now 16+ years sober, 16+ years married with two kids, an entrepreneur, a podcaster, and a speaker, who helps up-and-coming MMA and entrepreneurs get noticed online. Erik might have been dealt a rough hand, but with the help of his Heavenly Father and a humble heart, Erik is taking each day as it comes and making it count.

35. Bring In Warm Prospects that Call YOU With Seth Greene

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Are you still cold calling your prospects? What if you discovered a way to have them calling you…

In this episode, Brad Swineheart speaks with Seth Greene, bestselling author and co-host of The SharkPreneur Podcast. Seth shares his remarkable career journey from starting out with cold calling cold prospects to working with multi-million dollar accounts.

Seth discusses: 

  • How he went from smiling and dialing cold calls to a hundred million dollar account
  • How his process has changed since he first started in the business
  • Next steps for his business to keep a lasting impression on his clients
  • And more

Resources: 

Connect With Seth Greene:

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About Our Guest:

Seth Greene: Seth Greene is the world’s #1 trusted authority on cutting edge direct response marketing, a best-selling author, the only 3x Marketer of The Year Nominee, co-host of The SharkPreneur Podcast, and the founder of Market Domination LLC.

 

33. Don’t Refuse the Evolution of Annuities With Dominic Cursio

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Annuities seem to have a bad reputation, but many advisors and their clients don’t understand the potential benefits of annuities when they are correctly implemented in a holistic plan. 

Is there a way to know that these tools have been correctly implemented within your client’s plan?

In this episode, Brad Swineheart speaks with Dominic Cursio, senior vice president of business development at Agatha Global Tech, LLC. Dominic shares the unique software solution for his clients called Annuities Genius and how the software helps his clients understand the process of annuities.

Dominic discusses: 

  • The two areas of concern that the Annuities Genius software helps solve
  • The main challenges for new representatives selling annuities in the industry
  • Three things he recommends for new advisors to learn to best help their clients
  • Why annuities have such a bad reputation––and why organizations are falling behind their competitors in the industry
  • And more

Resources:

Connect With Dominic Cursio:

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About Our Guest:

Dominic Cursio: Dominic Cursio is a 20-year insurance industry veteran, with the bulk of that time being spent focused on increasing annuity awareness with consumers, insurance agents, financial advisors, distributors, and insurance carriers. Dominic has served as the Vice President of Business Development for Agatha Global Tech, LLC, one of the leaders in the FinTech space, and creator of Annuities Genius. Dominic is a family driven individual, spending time with his two children and volunteering as a coach and community supporter.

 

 

32. Chasing A Clear Goal With Paul Kingsman

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Are you an advisor who is struggling with putting processes in place that allow you to see real growth in your practice?

In this episode, Brad Swineheart speaks with Paul Kingsman, speaker, author, coach and Olympic medalist to discuss how financial professionals can identify and accomplish their objectives without distraction. Paul shares relevant industry proven tactics and ideas to help you reach your own goals and those of your clients.

Paul discusses: 

  • How to chase a clear goal instead of using the ‘scatter gun approach’ 
  • How to balance the need of your entrepreneurial spirit and staying the course towards your goals
  • The first step to get rid of the shiny object syndrome to no longer be a distracted advisor
  • And more

Connect With Paul Kingsman:

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About Our Guest:

Paul Kingsman: Paul Kingsman is a sought-after expert on how to be distraction-proof. He teaches financial services professionals how to maintain focus to successfully grow their businesses and achieve outstanding long-term results. He knows the importance of keeping focused in life’s split seconds first hand: he trained for 13 years to swim a two-minute backstroke race at the Olympics, and won a medal by only four one-hundredths of a second.

31. Accessing Your Level Ten Mindset With Machen MacDonald

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Have you achieved level ten wisdom in business yet? 

If you seek more clarity and self confidence to build your business, this episode is for you!

In this episode, Brad Swineheart talks with Machen MacDonald, founder and strategic growth coach at ProBrilliance Leadership Institute to discuss how he has been working with advisors and entrepreneurs to refine their processes, habits, and action plans to achieve optimal results.

Machen discusses: 

  • Why advisors need more help with confidence to avoid plateauing in business
  • The most common thing that’s holding advisors back from growth
  • Why the right activities need to be in place to generate opportunities
  • And more

Connect With Machen MacDonald:

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About Our Guest:

Machen MacDonald: For almost a quarter century Machen MacDonald has dedicated himself to helping business owners, sales professionals, financial advisers, and financial services executives discover their purpose and help them align their focus to achieve dramatic and measurable improvements both in business and in life.

His ability to develop systems, based on his clients’ mental and emotional foundation, for creating immediate and lasting change has made him a recognized expert in the world of coaching and peak performance.

30. Why You Should Start Your Own Podcast and Be Your Own Loud With Matt Halloran

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Are you on the fence about starting your own podcast?

Don’t be!

In this episode, Brad Swineheart speaks with Matt Halloran, partner and chief relationship officer at ProudMouth and host of Be Your Own Loud, and the Top Advisor Marketing Podcast. Matt shares his expertise in podcasting including what it means to have a successful podcast, and why you should jump at the opportunity to start your own podcast. 

Matt discusses: 

  • The importance of podcasting for advisors
  • Why it’s important to understand the perfect podcast formula
  • How to develop a relationship with your audience using your podcast
  • The best ways to market your podcast
  • And more

Connect With Matt Halloran:

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About Our Guest:

Matt started in the financial services industry as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list. Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence.

28. The Growth of Business in the Virtual World with Brad Barrett

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As an advisor, it is important to not be so narrowly focused with your marketing mix. It helps if you think bigger in terms of communicating and engaging with your clients.

In this episode, Brad Swineheart speaks with Brad Barrett, managing director and partner at One Capital Management, an independent private wealth advisory firm. Brad shares his business growth strategies, business obstacles, and results by integrating new marketing strategies. 

Brad B. discusses: 

  • His first failures in the virtual world and how these shaped his future
  • Overcoming the obstacle of adding webinars into his marketing mix
  • The efficiencies of virtual meetings for clients
  • The business opportunities he plans to focus on for the rest of 2021 into 2022
  • And more

Resources: 

Connect With Brad Barrett:

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About Our Guest:

Brad Barrett: Brad Barrett is a managing director and partner at one capital management and independent private wealth advisory firm. Brad is a certified financial planner who advises individuals and families on their investment and advanced planning needs. He also oversees the firm’s retirement and corporate services practice.

27. Have You Built a Truly Effective Marketing Plan? With Natalie Grassi

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To make sure your marketing is as strong as it can be, you should focus on data-based decisions, and forget the “shiny object” mentality.

In this episode, Brad Swineheart speaks with Natalie Grassi, an advisor development consultant at Simplicity Scottsdale, to discuss strategies you can start implementing for an effective marketing plan.

Natalie discusses: 

  • How to start building an effective marketing plan in three steps
  • The importance of being open to marketing many areas and topics to expand your reach and step outside of your comfort zone
  • Three drop dead best tips for being an effective seminar presenter
  • Why data is a critical component for tracking performance
  • And more

Resources: 

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About Our Guest:

Natalie Grassi: Natalie Grassi, an advisor development consultant at Simplicity Scottsdale. Natalie specializes in marketing plans for top performers and has coached on presentation skills and best seminar and converting practices.